The Behringer Family of Products
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Like so many companies, Behringer was born of a perceived localized need. While studying piano at a German conservatory, Uli Behringer was struck by the lack of available equipment for student use, and began designing the gear he needed. Requests from fellow students at first trickled in, and then became overwhelming. He founded Behringer in 1989 with a focus on signal processing equipment, but soon expanded to amplifiers, speakers, mixing consoles and nearly every aspect of amplified music presentation and recording.
Behringer's chief appeal lies in its stunning price to performance ratio. As one Behringer product rolled out after another into the music retail marketplace, customers, retailers and competitors alike scratched their heads and said, "How do they do it?" By sticking to the core concept that lay in its initial founding, the manufacturing of equipment that music students could easily afford, Behringer found an enthusiastic and grateful clientele that remains faithful to its quality and low prices.
Behringer's production facility is iconic of the concept of lean manufacturing, the idea that anything in the manufacturing process that doesn't directly contribute to customer value is targeted for elimination. Their materials management and manufacturing processes are a model of efficiency, and the result is Behringer's hallmark affordability.
Don't think of Behringer as a company that bases its designs on oscilloscope readings. Uli Behringer is a musician first, and a fine one at that. He is a classically trained pianist with a deep love of jazz music, and the culture of commitment to the working musician resonates as a core principle throughout the company. His instructor at the Robert Schuman Conservatory in Dusseldorf nicknamed him "The Ear" for his uncanny perfect pitch. Above all else, he insists that his products meet the often-fussy demands of his musician customers. The company's formula for success since its inception is a manifestation of the Behringer motto, "Double the features and half the price."
Employees are afforded industry-leading resources for training and E-learning courses via Behringer University, an internally managed education system that provides instruction and encourages innovation in design and manufacturing processes. Classes include management training, career planning customized for the individual employee, health maintenance, and language skills. Behringer recognizes the importance of its chief asset, the health, happiness, creativity and commitment of its workforce.
Many of Behringer's products have earned industry recognition. The Bugera line of guitar amps and guitar cabinets have won over the notoriously hard-to-please editors of Guitar World magazine, the BCD2000 DJ controller won a first place award from DJMAG.com, and the DDX3216 digital mixer was a nominee for Mix Foundation's coveted TEC Award. Behringer addresses virtually every component of contemporary music production, with a consistent commitment to providing musicians with quality equipment they can afford.
From backline to front-of-house to the studio, Behringer supplies the world with quality equipment that is affordable and reliable. In the two decades since its inception, Behringer has grown to become one of the world's leading manufacturers of musical equipment.
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